AI Transformation with Hannah Maude
I’m Hannah, I partner with leaders to build AI-ready organisations and industry advantage.
I am an award-winning leader with a track record of delivering commercial growth, energising teams and delivering industry-leading transformation, at pace.
If you’re exploring how to navigate AI and what it means to your business, you’re in the right place.
Known for simplifying the complex, I have been trusted by leaders from FTSE 100 companies and global consumer brands to reimagine ways of work that deliver outstanding results.
Following my time at Unilever and Diageo, I developed the SPARROW Framework™ to bring discipline, focus and measurable outcomes to AI experimentation and change.
The AI age required both fresh thinking and deep industry expertise; agility and safe hands.
It’s an exciting time, let’s make moves.
Work with Hannah
AI is a transformative force and requires the full alignment of Leadership. Hannah’s method ensures safety is paramount and AI-Readiness is designed to deliver Business Strategy.
Leadership in the AI Age (3 hours)
AI Fluency for Business Teams (Full Day)
AI for Commercial Excellence (Half Day)
AI Experimentation Sprint (Full Day + 3 Follow-ups)
Fractional AI Transformation (Project Based)
AI Changemakers™ Implementation (Project Based)
Executive AI Alignment
The AI Landscape for Leaders
What AI means to your Business Model
Investment decisions in the age of AI
Personal AI Strategy and Operating system
AI Governance
Growth and Value Prioritisation
The Future Horizon: 3 year outlook
Leading through change
AI Fluency for Business Teams
Build AI Literacy
Master AI Tools for everyday use
Talk AI with confidence
Responsible AI: Data, Ethics & Safety
Learn to prompt effectively
Create your Personal AI Toolkit
Case Studies to inspire AI projects
AI Action Plan
AI-Powered Commercial Excellence
AI for Business Performance
AI Tools & Techniques for Commercial & Marketing
Insights, Analysis and Reporting
AI for Budget Optimisation
Results-Focused Performance Toolkit
Storytelling and Data Visualisations
Transformed processes and Team Agility
Client Reviews
“Hannah was excellent. A consummate professional and very engaging speaker. We gained a wealth of knowledge , from understanding the fundamentals of AI to exploring it’s potential impact on our industry, daily work and personal lives.”
— BRUICHLADDICh, UK“Hannah delivered an exceptional AI training session transforming our teams understanding and enthusiasm for AI applications. What impressed me most was Hannah’s ability to create an interactive environment and make complex topics approachable.”
— MCM HOUSE, sydney“Hannah is a dynamic leader in AI and digital transformation with remarkable ability to mobilise communities and drive meaningful impact. Her contribution to SHE Summit 2025 showcased her expertise.”
— LAFAYETTE VENTURES, SILICON VALLEY